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A NEW WAY TO MAKE MOVIES
HYPEREAL FILM FESTIVAL COMING SOON
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A NEW WAY TO MAKE FILMS

A couple of years ago we set out to make an experimental feature film. Since we all film and photograph things on our phones nearly every day, we wondered whether it would be possible to cut together a story from the clips found on a group of friends’ phones.

Our idea was to use smartphones and small HD cameras to capture improvised performances in real-life settings without the need for a full crew or a big budget, capitalising on the amazing quality footage you could achieve on a phone to the point we had to reduce the quality of the footage to make it look believable. We also came across countless amazing resources that could turn anyone with a smartphone and a computer into a filmmaker.

So rather than being just an experiment we thought this could be a new style or genre of filmmaking that anyone could get involved with.

There just needed to be a call to action…
And so we created HYPEREAL.

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300

Hours Uploaded Every Minute

66

Online Video Hosting Services (in addition to YouTube and Vimeo)

20

Free Amazing Film Editing Suites

400000

Royalty Free Tracks on Largest Database (Jamendo)

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BLURRING FACT WITH FICTION

It might sound strange at first but when you think about it we already make films like this all the time. Everyone points their phone, shoots what they see, quickly edits it and then uploads it for the world to see. And everyday we watch content produced by other people on their phones and computers… from our phones. Vloggers, YouTubers, Snappers, Viners, Instagrammers.

We’re also the generation that grew up with the found footage genre (boosted by films like The Blair Witch Project and Paranormal Activity) and drama and comedy influenced by reality TV. Professionally produced content with big budgets, sets, make-up artists, wardrobe departments and film crews.

HYPREAL is the middle ground.

Now everyone has a movie camera in their pocket, and lives in a world of social networks to share film content. And with databases full of free, professional quality, music, sounds and images… powerful bundled and free to download edit suites… we already have everything we need to make great films.

Great cinema doesn’t always need glossy production values, big budgets and computer generated special effects. And online content doesn’t have to be cats jumping into bags, hilarious accidents and pictures of avocados and sunsets. All you need is great story, a phone and some apps to edit it.

Be part of it, you already are.

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