7 Simple Rules of HYPEREAL

There’s no recipe for creativity. In fact, the whole notion of creativity brings with it the implication that there are no rules to govern it, otherwise it becomes formulaic. But in reality, in the creative industries and media we have rules applied to many aspects of the work. They’re often there for practical purposes, like designing with gutters on a 2-page fold layout to avoid embarrassing type issues (like the above). We don’t load website backgrounds with hours of video. We don’t film TV ads with porn in them, design logos that need a magnifying glass to be read, use Comic Sans font for Investment Bank marketing materials and so on. The medium, whatever it is, demands a certain kind of treatment, a logic and framework within which the creativity is set. So then, what are the rules that govern HYPEREAL?

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Open Source Filmmaking

There’s more to open source filmmaking than meets the eye. In fact, the whole concept is a difficult one to turn into a practical working process. The concept of open source is easy to grasp and makes huge sense for software, by creating products that are “open” you grow a community of developers around it. It builds an ecosystem of helper apps, widgets and improves the interoperability of one piece of software with others which gives it better chance of success. It is a smart way of generating freemium sales, brand loyalty and, more broadly, producing better products. But for film, it’s a different ballgame. Read more